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Postby tuanbusku » 20 May 2018, 17:33

Improving health is one of the strongest passions for consumers in most important demographic groups, and is an integral driver of housewares product growth.

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Consumers are willing to spend money to better their wellness, and it is not only about living longer. "Healthy living is becoming a status symbol, as more customers elect to flaunt their fire for wellness through paying for boutique gym sessions,'athleisure' clothing, food together with health-giving properties and upscale health and wellness holidays," said research firm Euromonitor. The company identified"health for a status symbol" among its Top 10 Global Consumer Trends to get 201 7 in a current analysis.
The health and wellness trend has elevated certain cooking groups over others. "Health-conscious consumers are interested in updated and new launches of items such as vegetable spiralizers, juicers, dehydrators and atmosphere fryers," explained Ryan Gilchrist, director of housewares in Wayfair. "This tendency is especially noticeable among Wayfair's Registry shoppers, that are looking for gadgets, kitchen and gadgets classics which permit them to cook in the home effortlessly. We are also seeing launches of smaller versions of classics such as Vitamix blenders and KitchenAid stand mixers, which, in addition to convenience, also bring mindfulness to food portions."

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"The largest products for us within this fashion are pressure cookers for both healthy eating and canning, which helps keeps items refreshing," said Heather Charlton, divisional merchandise manager for Hayneedle. "Blenders and atmosphere fryers have also trended well. Juicers? Not too much. Blenders are more clear to customers and permit them to make juice more of the nutrients kept intact."
Juicers are a popular category for Macy's, however. "Nowadays, whole-food juicing and at-home detox juice diets are continued to reign supreme," said Roberson Keffer, vice president and fashion director for Macy's House. "Customers are sparing no cost by opting for the best because it's for their health and their family's health"
The two Hayneedle and Wayfair have zeroed in on the capacity for these products as gifts, especially during holiday selling seasons. "The trend has developed over many decades, and now shoppers now are associating in the desire for healthier lifestyles with gift giving," Charlton said. "I've seen canners take off around New Year's Day when folks are creating their resolutions to eat healthy."
"As couples enroll for products to build their dream kitchens, we have even launched group gifting functionality for registry customers, making a wider variety of goods, including gourmet brands, a lot more accessible," Gilchrist said.

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Manufacturers are still turning out products which enable consumers to live healthier lifestyles. Lately, C+A Global, the consumer goods manufacturer, entered into an agreement with global chain Gold's Gym for a line of small kitchen appliances such as blenders, juicers, grills and others, together with a group of protein powders.
"Diet and nutrition play a substantial part in a healthy lifestyle, and we could not think of a more proper and recognizable brand compared to Gold's Gym to join our products with consumers," stated Chaim Pikarski, CEO of C+A Global.
This month's International Home + Housewares Show will place several health cooking goods in the spotlight. Cuisinart will introduce two such products: The PrepExpress Slicer, Shredder and Spiralizer is a three-in-one small appliance that creates wide ribbons or coil cuts of fresh fruits and veggies; while the Hurricane Compact Juicing Blender can divide whole vegetables and fruits, together with leafy vegetables and spices, to create nutrient-filled juices and smoothies.
Canada-based Salton will probably be at the show with the newest addition to its line of Harley Pasternak blenders, the Harley Pasternak Compact Power Blender--a downsized version of the first Power Blender, which launched two years back. Pasternak, a celebrity personal trainer, is also an author on health issues and has made appearances on television shows with guidance about the best way to improve one's health.
In the food-freshening category, the Excalibur manufacturer will spotlight the 10-Tray Dehydrator with Digital Control. This item removes water from foods such as vegetables and fruit to make taffy-like rolls or snacks, and contains two drying zones, letting it wash food in varying temperatures, which cuts the drying time and makes the process more efficient.

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Dehydrators possess a unique place in promoting healthier eating, said Meagan Bradley, vice president of advertising for The Legacy Cos., parent of their Excalibur brand. "Dehydrated veggies have been added to salads and dried fruit pieces to highlight desserts," Bradley said. "Kale chips, Brussels sprouts and broccoli and parsnip chips have been served as a fresh healthier snack."
These introduction are catering to retailers that believe the tendency toward products that promote wellness and health will have plenty of legs down the road. "Health will certainly be a long-term tendency in housewares, as it's an entire lifestyle shift that is continuing to make its way throughout the country," Keffer said. "There's the drive and desire to better oneself and the family, and suitable nourishment is essential."
While most demographic groups are eager on goods that can help them live a healthier lifestyle, the fact that Millennial are such a group will also continue to increase this trend's stamina.
"This trend is likely to continue long term as we see specific interest among registry clients, many of whom are Millennial," Gilchrist said. "Brands are continuously introducing new products that meet consumers' requirements and will continue to innovate with new options that appeal to the particular lifestyle.
tuanbusku
 
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